Frequently Asked Questions


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What is the difference between the Single Strength Tart Cherry Juice and the Double Strength Tart Cherry?

The Double Strength Sleep Support Tart Cherry is an economical option if you are just focused on sleep, as there is double the phytomelatonin (plant based sleep hormone) of our Original Strength Sleep Support, so you take less juice to gain the same sleep benefits.

The Original Strength Sleep Support Tart Cherry is best if you also want antioxidant and anti-inflammatory benefits, as you take more of the juice.

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Can you Drink Tru2U Tart Cherry Juice Concentrate Hot?

Tru2U Tart Cherry Juice Concentrate is packed full of antioxidants which support many health benefits. Heat destroys these antioxidants so it is best to keep the juice cold.

This is also why we recommend keeping Tru2U Tart Cherry Juice in the fridge when ever possible.

Freezing the concentrate prolongs the shelf life of the juice, and it is pourable from the freezer.

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Do I have to dilute my cherry concentrate?

Most people enjoy diluting their Tart or Sweet Cherry Concentrate at a ratio of about 1 parts juice concentrate to 7 parts water.

However there is no reason you need to dilute it with water - enjoy it straight as a concentrated shot, mix it with another fruit juice, fruit puree or lemonade, or even pour the concentrate over yoghurt or icecream - delicious!

As long as you don't mix it with anything hot, what you dilute it with doesn't seem to change the effectiveness of the juice - heat will oxidise the all important antioxidants such as melatonin, so only have it cold.

If you have a particularly sensitive stomach, straight tart cherry concentrate on an empty tummy might be a little too acid for some people.

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How is Tru2U Flax Seed Oil different from Fish Oil?

Tru2U Flax Seed Oil contains the true essential Omega-3, alpha linolenic acid (ALA) an essential fatty acid from plant source, not found in fish oil.

For the body to function, it needs ALL of the Omega 3's - ALA, EPA and DHA.

In healthy people the body converts ALA to EPA and DHA. EPA and DHA are the Omega-3 fatty acids found in fish. Fish eat plants and algae which contain ALA's, and then converts the ALA to EPA and DHA in their bodies.

Fish oils do not contain ALA.

Flax Seed Oil does not contain mercury, which some fish may.

A quality Flax Seed Oil such as ours does not use chemical processes such as bleaching and deodorising, which may damage the oil.

Tru2U's Flax Seed Oil is unrefined and cold pressed without heat or light, to ensure quality without oxidation - no 'burpy' after taste!

Flax Seed Oil is a sustainable crop grown in Canterbury, New Zealand.

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Can I use Tru2U Flax Seed Oil for Cooking?

Cooking with Tru2U Flax Seed Oil will destroy many of the nutritional benefits of the flax seed oil and will oxidise the omega-3, which is actively bad for you!

It is fine to drizzle flax seed oil over hot food or toss through hot dishes, but we strongly recommend you do not use it for cooking.

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Can I take Tru2U Sleep Support if I am Pregnant or Breastfeeding?

Tru2U Sleep Support Tart and Sweet Cherry Juice Concentrates are 100% pure and natural and after ten years of marketing in New Zealand and decades of research, we have no reason to be concerned about them being enjoyed during pregnancy and breastfeeding.

The antixoidants also offer effective support for good health for your baby.

There are absolutely no additives, no preservatives, no artificial sweeteners or added sugar, no colouring agents.

There is nothing added to the juice, it naturally contains phytomelatonin (melatonin from a plant source) which supports regular sleep patterns for a quality and restorative sleep.

If you are unsure, please consult with your healthcare practitioner.

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Can I Take Tru2U Tart Cherry Juice and other medications at the same time?

All our research and experience has given us no reason to be concerned about taking medications (including sleeping pills) with Tru2U products.

The only caution we have is warfarin as it is such an aggressive blood thinner. Consult your practitioner about how to take both together.

In most cases, taking a regular amount of cherry concentrate at a regular time every day has a nice consistent effect on blood thinning, and so can be allowed for by your practitioner when planning your medication.

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How Long do I Take it for?

Tru2U Tart Cherry Juice Concentrate is natural so it will support your body to function at it's best.

it may not have an immediate effect. Most people feel the benefits within 7-14 days, although it is not unusual to take up to at least 4 weeks to start feeling the benefits.

Once you start to see an improvement, keep going till you are happy with your new habits, then try stopping the Sleep Support to see if the habits continue.

We are not aware of any potential problems with long term use, and have ourselves been using it (more on than off) for over ten years with no apparent problems.

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I am Diabetic, can I use Tru2U Tart Cherry Juice?

Tru2U Tart Cherry Juice is Low GI (Glycemic Index) with a rating of 54, making it suitable for many diabetics.

It contains no additives, preservatives, artificial sweeteners or added sugar.

A serving of cherry juice may be split into two or three small servings spaced out over an hour before bedtime.

If you are unsure, please contact your health practioner.

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Can Tru2U Tart Cherry Juice support Joint Mobility and Stiffness?

Yes, Tru2U Tart Cherry Juice Concentrate is produced from Montmorency Tart Cherries that contain potent anthocyanin antioxidants, necessary to support healthy joints in babies, children and adults.

We recommend drinking the cherry juice in the morning on an empty stomach, then as often as necessary during the day.

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Does Tru2U Tart Cherry Juice need to be Refrigerated?

Yes, Tru2U Tart Cherry Juice needs to be kept in the fridge whenever possible, even when unopened.

We recommend that your bottle is used within 8-10 weeks of opening - if you are going to take longer than this to use the bottle (e.g. when a child is the only user) we recommend that you make up about 4 days supply in a jug and keep the rest of the concentrate in the freezer. The concentrate will not freeze solid, remaining pourable from the freezer.

Keeping your Tru2U Tart Cherry Juice in the freezer preserves the antioxidants and other nutritional properties of the juice.

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What is the Best Time of Day to take Tru2U Tart Cherry Juice?

To help support a restful and restorative sleep, Tru2U Tart Cherry Juice should be taken about 30 - 60mins before bedtime every day for at least 4 weeks for optimum results.

To suppoort healthy joints, Tru2U Tart Cherry Juice Concentrate should be taken firstly in the morning on an empty stomach and from 2-3 servings during the day for optimum results.

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Can Tru2U Tart Cherry Juice upset the Stomach?

In some people, even though the concentrate is alkalising in the body, the acidity of the juice may upset the stomach.

We recommend mixing it with natural yoghurt or fruit puree, which helps buffer the acidity of the juice.

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Does Tru2U Tart Cherry Juice Concentrate have other health benefits?

Tart Cherry Juice Concentrate has an incredibly high ORAC level of 12,800 ORAC units per 100 grams.

Cherries contain at least 17 powerful antioxidants including egallic acid, p-coumaric acid, kaempferol and quercetin, antioxidants that support immunity.

Tru2U Tart Cherry Juice Concentrate is a rich source of potent antioxidants, particularly anthocyanins and naturally occuring phytonutrients which offer support for:

  • Joint mobility and stiffness
  • A quality and restorative sleep
  • Healthy immune system
  • Tired joints and muscles
  • Healthy heart
  • Mood balance and stress management
  • Healthy insulin levels
  • Healthy energy levels
  • Active lifestyle
  • Weight management through better sleep
  • Good Health and wellbeing

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Can Babies and Children take Tru2U Sleep Support?

Tru2u Children's Tart Cherry Juice Concentrate is 100% pure and natural, with no additives, no preservatives, artificial sweeteners or added sugar.

Tru2U Tart Cherry Juice Concentrate has a sweet-tart taste and is produced from montmorency tart cherries.

Tru2U Sweet Cherry Concentrate is also 100% pure and natural, with no additives, no preservatives, artificial sweeteners or added sugar.

The Sweet Cherry actually has a little less sugar content than the Tart Cherry, and has a soft velvety yaste which is particularly appealing to children and those with a sweet tooth.

Cherries contain naturally occuring phytonutrients, necessary to support regular and restful sleep, as well as potent antioxidants also necessary to support healthy joints in babies, children and teenagers.

Babies must have consumed solids and other juices for 2 months - reduce serving size according to body weight.

Please refer to our brochure for recommended serving sizes and more information - each of our product listings on this website have a link to the appropriate brochure.

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What is the Concentration of Tru2U Tart Cherry Juice?

Tru2U Tart Cherry Juice is concentrated to 68 brix, which refers to the natural sugar levels and ensures that it is stable.

This is the most accurate measure of concentration. Other measures such as weight or number of cherries are not as accurate as the size of the cherries and the percentage of water in the cherries at the time of production can vary significantly.

This can make a substancial difference to the nutritional content of the concentrate.

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Where is Tru2U Tart Cherry Juice made?

Tru2U Tart Cherry Juice Concentrate is made from Montmorency Tart Cherries, sourced from several orchards in Europe.

The cool climate and geographic conditions are conducive to producing cherries with the high levels of naturally occuring phytomelatonin and anthocyanin antioxidants.

The concentrate is shipped to us here in Christchurch (New Zealand) whilst frozen, and stored frozen until it is ready to be bottled using our proprietary process to ensure maximum protection of the antioxidants.

Every batch is independently tested for over 200 agricultural residues to ensure there are no herbicides or pesticides.

Once bottled the concentrate is immediately frozen until it is ready to be dispatched. Our concentrate is sent out frozen on an overnight courier to further ensure quality.

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How many Active Ingredients are in a Serving of Tru2U Sleep Support?

Tru2U Sleep Support contains naturally occurring phytomelatonin at a standardised level of 27.1 mcg per serving.

The total antioxidant capacity of tart cherries are 12,800 ORAC units per 100grams. This is one of the highest known levels!

Cherries also contain at least 17 antioxidants such as egallic acid, p-coumaric acid, kaempferol and quercetin that support the immune system.

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Could Tru2U Tart Cherry Juice be Causing my Vivid Dreaming?

Some people are particularly sensitive to the cherry concentrate and it can cause dark and restless dreaming. If you are experiencing dark or restless dreaming while taking the juice then try lowering the serving size by 20%.

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What is the Recommended Serving of Tru2U Tart Cherry Juice Double Strength for Adults and How do I take it?

The recommended serving size is 15mls of concentrate, or 1 tablespoon.

Most people like it diluted 1 part juice to 7 parts water, making a total of 120mls of diluted juice per serving. if you wish to enjoy the concentrate without dilution it is very enjoyable when added to plain yoghurt, or poured over ice-cream (it is delicious over chocolate ice-cream!)

Please refer to our online brochure for serving sizes according to body weight.

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Is Tru2U Tart Cherry Juice Concentrate Alkaline or Acid?

Although Tru2U Tart Cherry Juice is mildly acidic, it is similar to lemon juice in that it appears to have an alkalising effect on the body when consumed.

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Does Tru2U Tart Cherry Juice contain Sorbitol?

Tru2U Tart Cherry Juice does contain some Sorbitol which may aggravate symptoms for people with sensitive digestive systems.

Cherries contain less sorbitol than pears so those that can tolerate pears or pear juice should be able to enjoy Tru2U Tart Cherry Juice Concentrate.

We recommend starting with a smaller serve size, and if you are unsure, please contact your health practitioner.

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